A company that succeeds in differentiating its product offering from those of its rivals can usually:
A) avoid having to compete on the basis of simply a low price.
B) command a premium price for its product.
C) increase unit sales.
D) gain buyer loyalty to its brand.
E) All of these.

Question

Quizplus · Accepted Answer

When a company succeeds in differentiating its product offering from those of its rivals, it can avoid having to compete solely on the basis of a low price, which allows the company to command a premium price for its product. Additionally, differentiation helps the company increase unit sales and gain buyer loyalty to its brand. Therefore, all of these options are correct.

A Company That Succeeds in Differentiating Its Product Offering from Those