A powerful tool for sizing up the company's competitive assets and determining whether they can provide the foundation necessary for competitive success in the marketplace is termed:
A) Resource and capability analysis
B) SWOT
C) Competitive analysis
D) Financial and asset management analysis
E) Value chain analysis

Question

Quizplus · Accepted Answer

Resource and capability analysis is a powerful tool for sizing up the company's competitive assets and determining whether they can provide the foundation necessary for competitive success in the marketplace. This analysis involves evaluating the company's resources and capabilities to identify its strengths and weaknesses, and to identify opportunities and threats in the competitive environment. This analysis helps the company to determine its competitive advantage, and to develop strategies to sustain and enhance this advantage over time.

A Powerful Tool for Sizing Up the Company's Competitive Assets