Identifying and assessing a company's resource strengths and weaknesses and its external opportunities and threats is called:
A) a SWOT analysis.
B) a competitive asset/liability analysis.
C) a competitive positioning analysis.
D) a strategic resource assessment.
E) a company resource mapping.

Question

Quizplus · Accepted Answer

SWOT analysis is the process of identifying and assessing a company's internal strengths and weaknesses and external opportunities and threats. It is a commonly used tool in strategic management to help organizations understand their competitive position in the market and make informed decisions about their future direction. The other options listed are not accurate descriptions of a SWOT analysis.

Identifying and Assessing a Company's Resource Strengths and Weaknesses and Its