A company's strengths are important because:

Question

Quizplus · Accepted Answer

A company's strengths represent the quality of its competitive assets that enhance its competitiveness in the marketplace. While some strengths may help establish a low-cost advantage or provide extra muscle in the value chain, the overall importance of strengths lies in enhancing a company's competitiveness. They can also protect against industry driving forces and turn core competencies into key success factors, but these are secondary to their primary purpose of enhancing competitiveness.

A Company's Strengths Are Important Because