The means to enhance differentiation through activities at the forward end of the value chain system include:
A) Engaging in cooperative advertising and promotions
B) Creating exclusive arrangements with downstream sellers or other mechanisms that increase their incentives for enhanced-delivery customer value
C) Creating and enforcing standards for downstream activities
D) Assisting in training channel partners in business practices
E) Enhancing cost-reducing activities with defensive functionality designed to create incentives
Correct Answer:
Verified
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