Rivalry among competing sellers is generally more intense when:
A) there are relatively few industry key success factors and rivals have highly differentiated products.
B) the industry's driving forces are strong and rivals have strongly differentiated products.
C) barriers to entry are moderately high and the pool of likely entry candidates is small.
D) rivals are active in making fresh moves to lower prices,introduce new products,increase promotional efforts and advertising,and otherwise gain sales and market share.
E) barriers to entry are high and buyer switching costs are high.

Question

Quizplus · Accepted Answer

Rivalry among competing sellers is generally more intense when rivals are active in making fresh moves to gain sales and market share through price lowering, new product introduction, and promotional efforts. This is because such moves increase competition, making it difficult for competitors to maintain their market position and forcing them to respond with their own actions, leading to intense rivalry. The other options either mention highly differentiated products or barriers to entry, which are factors that affect the intensity of competition but do not necessarily make it more intense.

Rivalry Among Competing Sellers Is Generally More Intense When