Manufacturers of specialty or luxury goods limit the number of retailers that can carry their products.

Question

Quizplus · Accepted Answer

Manufacturers of specialty or luxury goods often limit the number of retailers that can carry their products in order to maintain exclusivity and control over their brand image. This helps to create a perception of higher quality and value among consumers. Additionally, limiting distribution can help to prevent oversaturation of the market and maintain pricing power.

Manufacturers of Specialty or Luxury Goods Limit the Number of Retailers