The process through which a firm attempts to control downstream distribution is called _____ integration.

Question

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Forward integration involves a firm attempting to control its downstream distribution by acquiring or establishing channels of distribution, such as retail stores or distribution centers. This can help the firm improve efficiency, reduce costs, and gain greater control over the customer experience. Balanced integration involves a combination of vertical and horizontal integration, while associative integration involves partnering with other firms to achieve mutually beneficial outcomes. Horizontal integration involves a firm expanding into new markets or product lines through mergers, acquisitions, or partnerships with other firms in the same industry.

The Process Through Which a Firm Attempts to Control Downstream