Sherwin-Williams Paint Company sells the paint it manufactures through its company-owned retail paint stores.The company operates its entire marketing channel.The marketing system used by Sherwin-Williams Paint Company is a(n)_____ marketing system.

Question

Quizplus · Accepted Answer

A corporate marketing system is one where the manufacturer owns and operates the entire marketing channel, including distribution and retail outlets. This is the case with Sherwin-Williams Paint Company, which sells its paint through company-owned retail stores.

Sherwin-Williams Paint Company Sells the Paint It Manufactures Through Its