A strategic vision constitutes management's view and conclusions about the company's:
A) long-term direction and what product-market-customer mix seems optimal.
B) business model and the kind of value that it is trying to deliver to customers.
C) story line of why the business will be a moneymaker.
D) defined challenge to understand "who they are and what they do."
E) long-term plan for outcompeting rivals and achieving a competitive advantage.

Question

Quizplus · Accepted Answer

A strategic vision outlines the long-term direction of the company and the optimal product-market-customer mix. It is a forward-looking statement that defines where the company wants to go and how it plans to get there.

A Strategic Vision Constitutes Management's View and Conclusions About the Company's