The primary difference between a company's mission statement and the company's strategic vision is that:
A) the mission explains why it is essential to make a profit,whereas the strategic vision explains how the company will be a moneymaker.
B) a mission statement typically concerns a company's present business scope and purpose,whereas a strategic vision sets forth "where we are going and why."
C) a mission deals with how to please customers,whereas a strategic vision deals with how to please shareholders.
D) a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"
E) a mission statement addresses "how we are trying to make a profit today," while a strategic vision concerns "how will we make money in the markets of tomorrow?"

Question

Quizplus · Accepted Answer

A company's mission statement typically describes its current business scope and its primary purpose, while a strategic vision sets out the direction and priorities of the company's growth and development in the future. The mission statement is concerned with the present, while the strategic vision looks to the future. It is essential to have both a clear mission statement and a strategic vision to guide a company's decision-making and ensure the alignment of its activities with its long-term goals.

The Primary Difference Between a Company's Mission Statement and the Company's