A company's strategy concerns:
A) the market focus and plans for offering a more appealing product than rivals.
B) how it plans to make money in its chosen business.
C) management's action plan for outperforming competitors and achieving superior profitability.
D) the long-term direction that management believes the company should pursue.
E) whether it is employing an aggressive offense to gain market share or a conservative defense to protect its market position.

Question

Quizplus · Accepted Answer

A company's strategy involves the action plan for outperforming competitors and achieving superior profitability. While elements such as market focus and product offerings are important, they are ultimately part of the overall strategy for achieving a competitive advantage and profitability. The long-term direction and approach to gaining or protecting market share can also be part of the strategy, but the focus on profitability and outperforming competitors is key.

A Company's Strategy Concerns