The heart and soul of a company's strategy-making effort:
A) is figuring out how to become the industry's low-cost provider.
B) is figuring out how to maximize the profits and shareholder value.
C) concerns how to improve the efficiency of its business model.
D) deals with how management plans to maximize profits while simultaneously operating in a socially responsible manner that keeps the company's prices as low as possible.
E) involves coming up with moves and actions that produce a durable competitive edge over rivals.

Question

Quizplus · Accepted Answer

The heart and soul of a company's strategy-making effort involves coming up with moves and actions that produce a durable competitive edge over rivals. This means determining how the company can differentiate itself from competitors and create unique value for customers. While efficiency, profitability, and social responsibility are important considerations in strategy-making, they are not the central focus.

The Heart and Soul of a Company's Strategy-Making Effort