The customer value proposition lays out the company's approach to:
A) meeting profitability guidelines without the risk of losing customers.
B) operating efficiently given the current level of customers.
C) embracing rival company approaches to gaining customers.
D) satisfying buyer wants and needs at a price customers will consider a good value.
E) None of these.

Question

Quizplus · Accepted Answer

The customer value proposition is focused on satisfying buyer wants and needs at a price customers will consider a good value. It is not about meeting profitability guidelines, operating efficiently or embracing rival company approaches.

The Customer Value Proposition Lays Out the Company's Approach To