The wheel of retailing attempts to explain the patterns of change in retailing.

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The wheel of retailing theory was first introduced by McNair in the 1930s and attempts to explain the evolution of retail formats over time. It suggests that new retail formats typically start as low-cost, low-price operations and gradually increase in price and service level as they become more established and successful, eventually being replaced by newer, lower-cost formats.

The Wheel of Retailing Attempts to Explain the Patterns of Change