The Roulette Corporation, a video game manufacturer, sets a single price for a set of 5 video games, a video game console, and a pair of speakers. This pricing strategy is called _____.
A) full-line pricing
B) complementary product pricing
C) product-bundle pricing
D) bid pricing
E) psychological pricing

Question

Quizplus · Accepted Answer

The pricing strategy described in the scenario is product-bundle pricing, where the company bundles multiple products together and sets a single price for the bundle. This is a common strategy used by companies to encourage customers to purchase multiple items at once and to increase overall sales.

The Roulette Corporation, a Video Game Manufacturer, Sets a Single