In mature markets there is downward pressure on both prices and profit margins. In this situation retailers often have to set prices to meet the competition.

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In mature markets, competition is high and customers have more options to choose from, resulting in retailers having to set competitive prices to maintain their market share. This puts downward pressure on both prices and profit margins as retailers try to offer the best value to customers.

In Mature Markets There Is Downward Pressure on Both Prices