Some nonprofit organizations set prices to increase market share because
A) it is a regulatory requirement.
B) they would never do any business otherwise.
C) they are trying improve their image.
D) they wish to monopolize the market.
E) they are not trying to earn a profit.

Question

Quizplus · Accepted Answer

Nonprofit organizations are not trying to earn a profit, but rather to fulfill a mission or purpose. Therefore, their pricing strategies are different and may involve setting prices lower to increase market share or to make their products or services more accessible to their target audience.

Some Nonprofit Organizations Set Prices to Increase Market Share Because