Wendy's was one of the first fast-food restaurants to offer a "dollar menu" on some of its food items. What pricing policy was Wendy's pursuing?
A) Skimming price
B) Quantity discount
C) Noncumulative quantity discount
D) Value pricing
E) Cumulative quantity discount

Question

Quizplus · Accepted Answer

Wendy's was pursuing value pricing by offering a "dollar menu" to attract price-sensitive customers and create value for its products. This pricing strategy focuses on offering customers the best possible value for their money.

Wendy's Was One of the First Fast-Food Restaurants to Offer