In a recent survey of over 28,000 Internet consumers from 56 countries, less than 50 percent of respondents said they trusted recommendations from people they knew.

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A recent study of 28,000 Internet consumers from 56 countries found that many of the most trusted sources are forms of publicity, not advertising. 90 percent of customers trust recommendations from people they know.

In a Recent Survey of Over 28,000 Internet Consumers from 56