When a Firm Spends Its Resources on Advertising, Publicity, and Sales

When a firm spends its resources on advertising, publicity, and sales promotion, _____.

A) the results that are actually achieved through these activities are easy to measure
B) half of the money spent on these activities is wasted
C) the results achieved are even and highly predictable
D) only the channel members are motivated and not the final consumers
E) rarely fail to achieve objectives