Which of the following statements accurately brings out the difference between advertising and publicity?
A) For most promotion objectives, advertising offers a lower cost and a more effective approach than publicity.
B) While the Federal Trade Commission (FTC) can regulate a firm's publicity efforts, it cannot regulate its advertising campaigns.
C) Advertising utilizes paid media, while publicity relies on unpaid media.
D) Advertising depends on owned media, while publicity depends on earned media.
E) While advertising is primarily aimed at business customers, publicity is typically aimed at final consumers.
Correct Answer:
Verified
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