Customer service involves a breakdown in some aspect of the marketing mix.
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Q21: Providing effective customer service is relatively simple-because
Q22: Poor customer service is likely to reduce
Q23: Missionary salespeople usually work for wholesalers and
Q24: Order getters complete most sales transactions.
Q26: Retail order getters are usually needed for
Q28: Scientists or engineers-who may have little interest
Q29: A salesperson who completes routine sales made
Q30: Customer service reps are usually specialists who
Q37: Developing goodwill and stimulating demand are tasks
Q39: When a customer service rep works to
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