Cooperative advertising campaigns originated to take advantage of the media's practice of offering lower rates to local advertisers than to national ones.

Question

Quizplus · Accepted Answer

Cooperative advertising campaigns were developed as a way for local businesses to pool their resources and increase their purchasing power to receive lower advertising rates from media outlets. This allowed them to compete with larger national advertisers who could afford higher rates.

Cooperative Advertising Campaigns Originated to Take Advantage of the Media's