Advertising permits a low promotional expenditure per sales unit because it reaches mass audiences.

Name: Advertising permits a low promotional expenditure per sales unit because it reaches mass audiences.
Brand: Quizplus
Rating: 4.9 (67 reviews)

Question

Quizplus · Accepted Answer

Advertising is a mass communication tool that allows businesses to reach a large target audience with a relatively low cost per exposure. This results in a lower promotional expenditure per sales unit compared to other forms of promotion, such as personal selling or direct marketing.

Advertising Permits a Low Promotional Expenditure Per Sales Unit Because