When a major pharmaceutical scandal shook people's belief in the Health Ministry,the public relations department in the ministry devised an IMC strategy to positively influence public perception.An evaluation of the effectiveness of the IMC strategy reported a positive change in the public perception of the ministry.In the context of the communication process,this change in perception represents _____.

Question

Quizplus · Accepted Answer

The change in public perception is a result of the feedback received from the audience, who received and responded positively to the messages conveyed through the IMC strategy. Therefore, feedback is the most appropriate answer.

When a Major Pharmaceutical Scandal Shook People's Belief in the Health