The Tostitos BCS National Championship game will feature the top two college football teams competing for the national title.The Tostitos brand name is included in the event's name because Frito-Lay,the manufacturer,paid for:

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The Tostitos brand name is included in the event's name because Frito-Lay, the manufacturer, paid for sponsorship. They are essentially sponsoring the event by paying to have their brand name included in the title.

The Tostitos BCS National Championship Game Will Feature the Top