When a pharmaceutical company advertises that its product has a greater pain-relieving effect than Tylenol, it is using _____ advertising.

Question

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Comparative advertising is when a company directly compares its product to a competitor's product to show why its product is better. In this case, the pharmaceutical company is comparing its product's pain-relieving effect to that of Tylenol.

When a Pharmaceutical Company Advertises That Its Product Has a Greater