Mass selling and sales promotion dominate the promotion blends of consumer products firms in the market maturity stage.

Question

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In the market maturity stage, consumer products firms often use mass selling and sales promotion as a way to maintain or increase their market share. Mass selling involves advertising through television, radio, or print media, while sales promotion includes tactics like discounts, coupons, and contests to encourage consumers to make a purchase.

Mass Selling and Sales Promotion Dominate the Promotion Blends of Consumer