Producers that advertise in GOOD HOUSEKEEPING magazine sometimes show that they have the Good Housekeeping "seal of approval." This illustrates their recognition of the importance of the ______________ in the communication process.

Question

Quizplus · Accepted Answer

The Good Housekeeping "seal of approval" is used as a form of endorsement, indicating that a product has been evaluated and recommended by the magazine. This seal is used in advertisements within the magazine itself, making the magazine the medium through which the message (the endorsement) is conveyed to the audience. Therefore, it illustrates the importance of the message channel in the communication process, as the channel is the means through which the message is delivered from sender to receiver.

Producers That Advertise in GOOD HOUSEKEEPING Magazine Sometimes Show That