Integrated direct-response promotion:
A) got its start in the area of direct-mail advertising.
B) is often part of an integrated marketing communications program.
C) focuses on achieving feedback from a target customer that is immediate and measurable.
D) All of these alternatives are correct for integrated direct-response promotion.

Question

Quizplus · Accepted Answer

Integrated direct-response promotion got its start in the area of direct-mail advertising, but it is now often part of an integrated marketing communications program. It focuses on achieving feedback from a target customer that is immediate and measurable. Therefore, all of these alternatives are correct for integrated direct-response promotion.

Integrated Direct-Response Promotion