SuperClean Inc

SuperClean Inc., a company popular for its cleaning products, has gained expertise in the maintenance of wooden floors and carpets through intense research over the years. It decides to share some of that expertise with its potential customers through the MySuperClean app for smartphones and tablet computers. The app has suggestions for treating different types of stains on carpets and wooden surfaces. It also allows readers to post comments, provide suggestions, and share photos. In this case, SuperClean Inc. is:

A) pursuing a reactive customer relationship approach.
B) incorporating an indirect-response promotion aimed at a mass audience.
C) using an hard-sell approach to promote its products.
D) helping target customers solve problems-whether the solution requires its products or not.
E) using personal selling to exclusively promote its products.