Personal selling is MOST LIKELY to dominate a producer's promotion blend when the target customers are:
A) organizational and business buyers.
B) young married couples.
C) teenagers.
D) working wives.
E) senior citizens.

Question

Quizplus · Accepted Answer

Personal selling is most effective when dealing with organizational and business buyers, as they tend to have a more complex decision-making process and high-value purchases. Personal selling allows the salesperson to build relationships and address specific needs and concerns of the buyer. It may not be as cost-effective for targeting younger or older consumer demographics, where mass media and digital marketing may be more appropriate.

Personal Selling Is MOST LIKELY to Dominate a Producer's Promotion