When marketing a truly new product, a marketing manager should:
A) use an informing promotion objective.
B) target communication towards innovators and early adopters.
C) attempt to obtain publicity.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

When marketing a truly new product, it is important to use an informing promotion objective to create awareness and educate potential customers on the product. Targeting communication towards innovators and early adopters can help create a buzz around the product and help it gain traction in the market. Attempting to obtain publicity through media coverage, influencer partnerships, or events can also increase visibility and generate interest. Therefore, all of these alternatives are correct and should be utilized in the marketing strategy for a new product.

When Marketing a Truly New Product, a Marketing Manager Should