Regarding opinion leadership, which of the following statements is TRUE?
A) Opinion leaders are easy to identify because people seek them out for advice on all kinds of topics.
B) It is very important to reach the innovators-because this adopter group is the highest in opinion leadership.
C) "Word of mouth" always does the real selling job-so Promotion is not necessary.
D) "Word of mouse" always does the real selling job online-so Promotion is not necessary.
E) None of these statements about opinion leadership is true.

Question

Quizplus · Accepted Answer

Opinion leaders are not necessarily easy to identify as their influence can be specific to certain domains rather than across all topics. Innovators are not always the highest in opinion leadership; this can vary by context and product category. Both "word of mouth" and "word of mouse" are important, but they do not negate the necessity for promotion in marketing strategies.

Regarding Opinion Leadership, Which of the Following Statements Is TRUE