Jeanne Bowman is an active, healthy, 80-year-old widow and mother of five grown children who range in age from 42 to 60 years old. She is well-informed and very conservative in her social and political views. Like many people in her age group, she is cautious when it comes to high-technology products, but in the last three years, she has purchased a cell phone and learned to use e-mail, mainly due to the urging of her children and friends. She has just decided to purchase a DVD player because she watched a DVD movie at her daughter's home and really liked the quality of the picture. As was the case with her other high-tech purchases, a family member will accompany her when she buys the DVD player. Regarding Jeanne's adoption of DVD technology, she seems to be in the ________________ group.
A) Innovator
B) Early adopter
C) Early majority
D) Late majority
E) Laggard

Question

Quizplus · Accepted Answer

Jeanne Bowman's decision to purchase a DVD player after seeing its benefits and due to the influence of her family, along with her general cautiousness towards high-technology products, places her in the "Late majority" category. This group typically adopts new technology after the average member of society, often influenced by friends and family.

Jeanne Bowman Is an Active, Healthy, 80-Year-Old Widow and Mother