Selecting an effective promotion blend to reach a firm's promotion objectives requires careful consideration of the:
A) nature of competition.
B) promotion budget available.
C) product life cycle stage.
D) All of these should be considered.

Question

Quizplus · Accepted Answer

The nature of competition can affect the type of promotion blend selected, such as whether to focus on price promotions or advertising. The promotion budget available will also impact the selection of promotion elements to be used. The product life cycle stage can influence the type of promotion used, such as more advertising during the introduction phase and more personal selling during the growth phase. Therefore, all three factors should be considered when selecting an effective promotion blend to reach a firm's promotion objectives.

Selecting an Effective Promotion Blend to Reach a Firm's Promotion