Primary demand is
A) the demand for the general product idea.
B) just the demand for the company's own brand.
C) the main form of mass selling.
D) any unpaid form of nonpersonal presentation of ideas, goods, or services.
E) any paid form of nonpersonal presentation of ideas, or services by an identified sponsor.

Question

Quizplus · Accepted Answer

Primary demand refers to the demand for a general product category rather than for a specific brand. It is the overall demand for the concept of the product, not just for a particular brand.

Primary Demand Is