During the market growth stage of the product life cycle, a producer would focus promotional efforts on creating ___________ demand for its own brand.
A) Competitive
B) Customer
C) Selective
D) Discerning
E) Persuasive

Question

Quizplus · Accepted Answer

During the market growth stage, the focus shifts towards creating selective demand, where promotional efforts are aimed at persuading customers to choose their specific brand over competitors. This involves highlighting unique features, benefits, or value propositions that set their product apart.

During the Market Growth Stage of the Product Life Cycle