Many Internet retailing pioneers that had great ideas are not around today. Which of the following is a major reason for the failure of such Internet retailers?
A) Failure to develop whole marketing strategies that met customer needs
B) Widespread acceptance of the mass-merchandising concept by brick-and-mortar stores
C) Failure to maintain lower operating costs than brick-and-mortar stores
D) Growth in popularity of efficient delivery services from UPS and FedEx
E) Low consumer purchasing power
Correct Answer:
Verified
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