Mass-merchandisers are large, self-service stores that focus on offering low prices to encourage faster turnover. They typically offer a wide range of products, including nationally-advertised "hard goods." They can be located in a variety of areas, not just large downtown areas, and often have a similar amount of floor space as supermarkets.

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Mass-Merchandisers

Question 207

Multiple Choice

Mass-merchandisers:

A) locate only in large downtown areas with large sales potential.
B) are large, self-service stores which stress low price to get faster turnover.
C) emphasize nationally-advertised "hard goods."
D) usually have about as much floor space as the average supermarket.
E) All of these alternatives are correct for mass-merchandisers.

Correct Answer: