A marketing manager might greatly improve his marketing mix by:

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All of these options would improve the marketing mix by ensuring that the storage function is efficient and cost-effective. By shifting the storing job to a specialized storage facility, the marketing manager can ensure that the products are stored in the most optimal conditions. Adjusting the time products will be held by channel members can also help reduce unnecessary storage costs. Encouraging final consumers to store some products for future consumption can help reduce inventory levels and increase demand. Sharing the storage function and costs with intermediaries can also help distribute the cost and ensure that products are stored efficiently.

A Marketing Manager Might Greatly Improve His Marketing Mix By