E-commerce jewelry retailer SparklesNow announces a contest inviting its regular online members to submit contemporary jewelry designs.Winning designs and entries are chosen based on ratings and comments from other members.SparklesNow is using ______ to get new ideas from customers.

Question

Quizplus · Accepted Answer

Customers can be a great source of new ideas-and if they suggest the idea, they are more likely to buy it. When a firm actively solicits ideas from customers, it can be called crowdsourcing. In this example, the e-commerce retailer takes this approach to another level. Its community members submit jewelry designs as part of a contest. Winning designs are chosen based on ratings and comments from other members-a process called crowdsourcing.

E-Commerce Jewelry Retailer SparklesNow Announces a Contest Inviting Its Regular