Lisa wants to book a hotel suite at Luxury International and looks up the company website for information about the range of services offered,the prices,the hours of operation,the phone number,and the address.She makes a phone call to the hotel,which is promptly answered by the front office.Later the bellman opens the door and takes her luggage and the concierge helps her make a dinner reservation.Each of these contacts with Luxury International is called a ______.
A) point of contact
B) corporate interface
C) touchpoint
D) contact opportunity
E) opportunism

Question

Quizplus · Accepted Answer

The purchase and consumption process for many products involves multiple touchpoints. They are points where there is contact between the customer and the company. There are usually more touchpoints for services than for goods.

Lisa Wants to Book a Hotel Suite at Luxury International