Fresher Foods Co. manufactures and sells a variety of dairy products under the Fresh Farm brand name. It decides to introduce a new line of organic jams and preserves under the Tru Flavor Preserves brand name. For its new line, Fresher Foods is using ______.

Question

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Fresher Foods is using an individual brand strategy for its new line of organic jams and preserves by introducing them under a different brand name (Tru Flavor Preserves) than its existing dairy products (Fresh Farm). This approach allows the company to differentiate its new product line from its existing offerings.