Gavan and Rebekah want to buy a flat-screen TV. They look at several brands in several different stores before finally deciding on a Sharp. This set was the most expensive model they saw, but they felt it had better colors and would be more reliable. In this case, this TV is:

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Heterogeneous shopping products are those for which consumers spend considerable time and effort comparing different models or brands based on various attributes such as quality, style, and price. Gavan and Rebekah's decision-making process, which involved comparing several brands and models based on perceived quality and reliability, aligns with the characteristics of a heterogeneous shopping product.

Gavan and Rebekah Want to Buy a Flat-Screen TV