Marketing research:
A) should be planned by research specialists who understand research techniques better than marketing managers.
B) is only needed by producers who use long channels of distribution.
C) is not needed by nonprofits because they determine success differently from for-profits.
D) is not needed by business marketers because their needs are different from consumer marketers.
E) can get changing information that is not available in the MIS.

Question

Quizplus · Accepted Answer

Marketing research can provide valuable changing information that may not be available in the company's Management Information System (MIS). This information can help businesses make informed decisions about their marketing strategies and activities. The other options, A, B, C and D, are incorrect because they either underestimate the role of marketing managers in planning research, or suggest that certain types of organizations or marketers do not need market research.

Marketing Research