Regarding "marketing research" and "marketing information systems":
A) marketing information systems gather, access, and analyze data from intracompany sources, while marketing research handles all external sources.
B) both tend to focus on nonrecurring information needs.
C) marketing information systems tend to increase the quantity of information available for decision making, but with some decrease in quality.
D) neither involves the use of big data.
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

Marketing information systems (MIS) and marketing research both handle internal and external sources of information. MIS is designed for the ongoing collection, analysis, and reporting of data relevant to an organization's marketing activities, including both internal and external data. Marketing research often focuses on specific, sometimes one-time, information needs that can include both primary and secondary data from inside or outside the organization. Both can involve the use of big data, and MIS aims to improve both the quantity and quality of information for decision-making.

Regarding "Marketing Research" and "Marketing Information Systems