Wizard Toy Company's marketing researcher conducted a survey to find out the percentage of customers who, after receiving a promotional mailing about a new toy, actually went out and purchased the product. This is an example of

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The survey conducted by Wizard Toy Company's marketing researcher is an example of quantitative research, which involves collecting and analyzing numerical data. The researcher is trying to find out the percentage of customers who purchased the product after receiving a promotional mailing, which involves quantifying the response to the mailing. The other options (response rate, cross-tabulation, personal interviews, and experimental methods) are also research techniques, but they do not match the specific nature of the survey described in the prompt.

Wizard Toy Company's Marketing Researcher Conducted a Survey to Find