Although we talk about close "relationships" between firms in business markets, in practice it is just the relationship between the salesperson and purchasing manager that becomes close.

Question

Quizplus · Accepted Answer

While the relationship between a salesperson and a purchasing manager can be significant, business relationships in markets often extend beyond these two roles, involving deeper, strategic partnerships between firms that encompass various departments, levels of management, and functions beyond just sales and purchasing. These relationships can include collaboration on product development, supply chain management, and other areas of mutual interest.

Although We Talk About Close "Relationships" Between Firms in Business